In the past three years, you may have noticed an increased number of Honda ads playing during NHL games or at the arenas. This is because Honda and NHL have an ongoing deal for the benefit of both companies. While this deal was set to come to a close at the end of the 2010/2011 season, the two have agreed that the partnership is far too much of a benefit on both sides to simply let it end. Rather, the Big H and the NHL have opted to extend their deal through the end of the 2014 season.

At Gustman Honda, we think this is an incredibly good sign for both entities involved. Basically, in this deal, Honda agrees to sponsor events like NHL Super Skills and NHL All-Star Award MVP, and in return, they're treated to the best on-air and in-ice advertising. It's really a win-win for everyone involved. There are, of course, other financial stipulations involved in the deal, but neither side has opted to publically disclose what they are yet.

Tom Peyton, Brand Manager, Honda explains, "With the considerable growth and popularity of hockey and the improved and robust media offerings in the last couple of years, the NHL continues to provide us with broader media buy options and greater exposure platforms. This partnership continues to be a great fit for Honda as we share a similar and attractive demographic with the NFL - young, affluent and educated."¹

If you're ready to hit the ice, there is no better way to transport all of your skating and hockey equipment than in the safety of a new Honda. And, here at 2400 W Spencer St. Appleton, WI 54941, we have a great selection of new and used Honda models to choose from. Of course, if you'd like to learn more about them ahead of time, then we highly suggest heading on over to our Honda inventory and showroom pages online.

But, if you're looking to gain a more hands-on experience with the new and used cars that we keep in stock, then we can't help but suggest scheduling a test drive with us as soon as you can. Whether you're considering a model like the Honda Civic or Honda CR-V, you can arrange at test drive by either dialing (866) 578-9046 or by submitting a contact form online.

Source: ¹ http://thebiglead.com/index.php/2011/09/12/honda-renews-as-official-vehicle-of-nhl-in-u-s